billion dollars in tv ads tv ads, first of all there's a question, the quality of ads. that's a question to ponder and discuss. then the question is, just the sheer weight of ads. most important campaigns, one side has huge financial advantage, gross points advantage and this time so many ads in so many states, i think they were devalued. what moved the election? debate, news event. bill clinton saying -- >> what was the "times" piece where they had their 73,000 television ad in the las vegas market. i think you have a lot of business folks wanted to invest in a -- in something to help the republican party, they would open field offices. some of the obama field offices never closed after '08. you know, maybe contemplate something like that because stu's absolutely right, the saturation level of advertising where people i think in swing states, you had two kinds of people. people that literally hit the muse button every time a political ad came on and people that mentally hit the mute button every time a political ad came on. >> i think we have a question in the rear the